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newsrel -- CLIMATE CHANGE COMMUNICATOR DR. SUSANNE MOSER EDUCATES CALIFORNIA CLIMATE CHAMPIONS

Posted: 12 Aug 2008 10:56:35
Next wave of environmental leaders learn from today's experts. 

For Immediate Release: August 12, 2008                          
                       

Contacts: Stanley Young (ARB) 916-322-1309
                 Carrie Annand (British Council) 202-588-7837   
                                

CLIMATE CHANGE COMMUNICATOR DR. SUSANNE MOSER EDUCATES
CALIFORNIA CLIMATE CHAMPIONS

CELEBRATED SCIENTIST AND AUTHOR COMMENDS TEENAGERS’
ENVIRONMENTAL EFFORTS

SAN DIEGO, CALIFORNIA – Renowned climate scientist Dr. Susanne
Moser, known for her research addressing the human dimensions of
climate change, meets this morning with fourteen California and
ten Canadian teenagers who serve as environmental ambassadors in
their local communities. Dr. Moser is the co-editor of the
definitive anthology on climate change communication, Creating a
Climate for Change: Communicating Climate Change and Facilitating
Social Change (Cambridge University Press 2007).

 

“Successfully communicating about climate change and about the
future these young people want, communicating eye to eye and at
the community level – that is essential to solving this global
issue. The next generation is ideally placed to engage others,
make critical choices and changes for a brighter future,” said
Dr. Moser. “I admire these talented and energetic young people
who are so committed to spreading the word, dreaming up a new
vision, and leading their communities forward. I look forward to
seeing their progress as they develop their own initiatives
through the Climate Champions program.”

 

Dr. Moser will lead the teenagers in a discussion on
“Communicating Climate Change,” as part of a three-day climate
workshop held at UCSD. The participants are members of a pioneer
program sponsored by the British Council in 13 countries called
“International Climate Champions.” In the United States, the
program is co-sponsored with the California Air Resources Board
and engages high school students from across the state of
California as California Climate Champions.   

 

While at the workshop, the climate champions are developing
their own individual initiatives to raise awareness of climate
change that they will implement in their schools and communities
over the coming year. Some of the high school students’ proposed
projects include: developing a social networking website where
environmental groups could share information and collaborate;
writing and directing a play with an environmental message and
“green” production; creating a monthly text messaging service to
remind subscribers to inflate their tires (maintaining inflation
can increase gas mileage); and working with local retail shops
to encourage patrons to use recycled bags and environmentally
friendly business methods. 

“Change cannot occur without effective communication. Dr. Moser
has not only encouraged these young Californians to communicate
with their peers and local communities, she has taught them
how,” said Mary Nichols, Chairman of the California Air
Resources Board. “It is encouraging to see top California
scientists engaging with young people on ways to improve the
environment across the state.” 

“I am delighted that the Climate Champions had the honor and
opportunity to learn from Dr. Moser today,” said Sharon Memis,
Director of British Council North America. “The students will be
able to apply her lessons as they begin to communicate the
hazards of climate change and necessary solutions to their
communities.”

Her lecture follows that of Dr. V. “Ram” Ramanathan, professor
of climate and atmospheric science at the University of
California San Diego’s Scripps Institution of Oceanography and
leader of a team of scientists monitoring pollution at the
Beijing Olympics.  Dr. Ramanathan welcomed the students
yesterday and led them on a tour of the Scripps facility.

Dr. Moser, Director and Principle Researcher at her Santa Cruz
firm, Susanne Moser Research & Consulting, works primarily with
the State of California helping to support the development of
environmental adaptation strategies and policies informed by
social science. Her extensive experience includes working for
the National Center for Atmospheric Research (NCAR) in Boulder,
Colorado, and the Heinz Center in Washington, D.C., where she
specialized in coastal erosion and management, and effective
communication of climate change in support of social change.

# # #

ABOUT CLIMATE CHAMPIONS Last March, the British Council and
California Air Resources Board worked together to identify 15
California high school students who are concerned about global
warming and committed to sharing ideas with others in their
schools, neighborhoods and communities about how to address
climate change.  The California Climate Champions program is
part of the British Council’s International Climate Champions
program, which operates in 13 countries around the world. In May
2008, three of the 15 California students were selected to
represent the United States at a youth summit in Kobe, Japan,
during the G8 meeting of environmental leaders.   

To learn more about the California and International Climate
Champions programs, please visit:

http://www.britishcouncil.org/usa-science-projects-climate-champions.htm.

 

ABOUT ARB Governor Schwarzenegger signed AB32 in September 2006,
requiring the California Air Resources Board (ARB) to reduce
greenhouse gas emissions to 1990 levels by 2020, roughly a 25
percent decrease.  ARB’s work has accounted for about a fifth of
the necessary emissions reductions thus far, and will account for
the rest later this year with the release of its “scoping plan.”
For more information, please visit www.arb.ca.gov.

 

ABOUT THE BRITISH COUNCIL: The UK’s international organization
for educational and cultural relations, the British Council
builds long-term relationships between the US and the UK and
fosters appreciation of the UK’s creative ideas and
achievements. We increase recognition of the wide array of
learning opportunities available in England, Scotland, Wales and
Northern Ireland, and facilitate educational cooperation between
the US and UK. Through transatlantic artistic partnerships, we
introduce the American public to high-quality, groundbreaking
creative achievements from the UK, and our science programs
build networks that draw upon the UK's innovation in climate
change and other disciplines. We also develop initiatives that
give a voice to the next generation of leaders on both sides of
the Atlantic, encouraging them to work together to explore
solutions to current and future global issues. For more
information, please visit www.britishcouncil.org/usa.

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The British Council is a registered charity 209131 (England and
Wales) SC037733 (Scotland). Our purpose is to build mutually
beneficial relationships between people in the UK and other
countries and to increase appreciation of the UK's creative
ideas and achievements.

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