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newsrel -- California cities win $50,000 in statewide carbon-cutting contest

Posted: 10 Jun 2014 15:59:27
Please consider the following news release from the California
Air Resources Board: http://bit.ly/1nw9GxB

June 10, 2014



Melanie Turner
(916) 322-2990

California cities win $50,000 in statewide carbon-cutting contest

First prize money awarded for signups in CoolCalifornia City
Challenge; Riverside gets $18,000, Claremont and Corona almost
tie for second and third

SACRAMENTO – A total of $50,000 in prize money has been awarded
to 10 California cities at the close of the first two months of a
five-month contest in which cities are finding creative ways to
cut their carbon footprints and vie to be crowned the “Coolest
California City.”

The top three prize winners at the two-month mark are Riverside
($17,793), Claremont ($8,325) and Corona ($7,604). The $50,000
was distributed between all participating cities based on the
number of new household signups to the Challenge between April 1
and May 30.

“The winning cities are blessed with active citizens who took up
the challenge of signing up their neighbors to save energy and
money,” Air Resources Board Chairman Mary D. Nichols said. “Now
they also have a cash prize to use for the civic improvement of
their choice, on top of the bragging rights.”

Riverside, for example, plans to use the money to fund student
internships and local sustainability projects. Another city,
Rancho Cucamonga, intends to use the funding to help pay for a
new rest stop along a 7-mile bike trail complete with bench,
trash can and a mounted brick dedication to members of its
CoolCalifornia Challenge team.

The City Challenge runs between April 1 and Aug. 31. Cities are
encouraging residents to take easy, everyday actions — from
replacing incandescent light bulbs with CFLs to turning your
thermostat up 5 degrees during the daytime and 10 degrees at
night — that can lead to big carbon reductions. Participants log
their actions to reduce greenhouse gases onto an online carbon
calculator which determines how much carbon is being cut in each
municipality. The winner will be named the “Coolest California
City” at an awards ceremony in October.

Overall, $100,000 in incentive and prize money is being given to
participating cities to help them reach their goals. Funding for
the prizes is provided by Energy Upgrade California™, a new
statewide initiative to educate Californians about how to manage
energy in their homes and businesses.

Other cities competing in this year’s City Challenge are Arcata,
Burlingame, Chula Vista, Mission Viejo, Long Beach and Lynwood.
All cities received a portion of the prize money based on the
number of new participants signed up in their city by May 30.

As participating cities enter the next leg of the competition,
another $50,000 is on the line. This time, cities will earn prize
money based how many points they earn at the Aug. 31 close of the
contest. Points are earned by reducing household energy use, for
example, or by cutting the amount of greenhouse gases produced by
cars. Carbon-cutting residents may choose to ride a bike instead
of driving or to hang laundry out to dry instead of using a gas
or electric dryer. Points are easily tracked using the City
Challenge online software.

The CoolCalifornia City Challenge was created to encourage
voluntary carbon footprint reductions throughout the state and to
track household greenhouse gas emissions reductions from city to
city. The program is designed to integrate with cities’ existing
sustainability initiatives and support their greenhouse gas
reduction goals. 

The winner will be named the “Coolest California City” at an
awards ceremony at the Air Resources Board meeting in October,
earning bragging rights and recognition, while helping to curb
the state’s carbon footprint. The second and third place cities
will earn the title, “Cool California City.”

To learn more about the CoolCalifornia City Challenge, visit:

California is in a drought emergency.
Visit www.SaveOurH2O.org for water conservation tips.

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