This presentation will provide an overview of Ford's advanced research and development programs in Asia that have the objectives of improving personal mobility and connectivity, conserving energy, sustaining resources, improving the environment, and preserving ecology. A number of studies and forums have been carried out in Asia with academia and government to help determine the priorities and directions for these efforts. A pictorial view will be provided as an example of how students perceive the future relationship between the automobile, technology and the environment. As a result, it has become an imperative for transportation companies to accelerate the development and implementation of cost-effective technologies such as clean and alternative fuel vehicles; high efficiency vehicles; lightweight, personal-use vehicles; and intelligent transportation systems in order to effectively utilize the earth's dwindling supplies of fossil fuels. Ford's approaches to helping solve personal transportation challenges are focused on a variety of systems approaches that include lifecycle modeling studies and the development of "leapfrog technologies." Such systems approaches include the integration of current and future modes of private and public transportation, city planning, infrastructure development, economics and government incentives. Some examples will be provided on how leapfrog transportation technologies are being implemented by Ford in the emerging market countries. Future vehicles are being developed that incorporate advanced technologies such as space frame chassis, exteriors and interiors produced from composite materials, electric and hybrid-electric powertrains, clean and alternative fuels, and advanced electronics and telematics concepts. It is anticipated that these future vehicles will be produced using manufacturing approaches that are quite different than those used to produce today's vehicles. As has been the case in the past, the ultimate success of these new technologies in the 21st century will be based primarily upon customer acceptance that includes value, functionality and reliability. The presentation will be concluded with a fast journey through an Asian city of the future. Dr. Dennis Schuetzle has been Director for International Research and Technology at Ford Motor Company since 1995. In this position, he is responsible for advanced research and development and long-term product planning for Ford's efforts in 19 emerging market countries. These projects encompass more than 40 advanced research and technology programs in collaboration with industry, government, and academia. In this capacity, he also serves as a key Ford spokesperson to the international media and meets on a regular basis with the top government leaders of several emerging countries.
Dr. Schuetzle obtained a B.S. in Chemistry from San Jose State College, an MS degree in Chemical Physics/Computer Science at Stanford University (1968), and Ph.D.'s in Analytical Chemistry and Environmental Engineering from the University of Washington (1972). He was a Professor of Environmental Chemistry at the University of Washington before joining Ford in 1973.
He has received numerous awards including: the "Yunnan China Award for Science and Technology" in 2002, the "Green Manufacturing Award" from the United States Department of Defense in 2001; the "Silver Environmental Award" from the Pacific Basin Economic Council in 2001; the "Henry Ford Technology Award" for the development of low-cost vehicle emissions control systems in 2001; the "SAE International Citation Award" for Global Technical Leadership in 1999; the "Environmental Health Research Award" from the United States Surgeon General in 1992; and "International Research and Development (RD-100)" awards for the introduction of five of the "top 100" leading technical products into the global marketplace during 1984, 1987, 1988, 1992 and 1994.
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