Research Projects

Project at a Glance

Project Status: active

Title: New car buyers' valuation of zero-emission vehicles

Principal Investigator / Author(s): Kurani, Kenneth

Contractor: UC Davis

Contract Number: 12-332

Research Program Area: Climate Change, Economic Analysis

Topic Areas: Behavioral Change, Impacts, Transport

Research Summary:

New advanced light-duty vehicle technologies and designs, including those that reduce criteria pollutant and greenhouse gas emissions (GHG), continually evolve in response to consumer preferences and other market conditions. Total on-road fleet emissions and compliance with vehicle standards will therefore depend on consumersí willingness to purchase and use these advanced light-duty vehicles. This projectís objective is to conduct a statewide survey and household interviews about California buyers of new vehicles to understand consumer attitudes, barriers, and motivators toward purchasing zero, near-zero, and low-emission vehicles.

The project will produce a statistically robust representation of Californiaís new car buying population to identify the factors that influence new-vehicle purchase decisions and the areas where additional policies, incentives, or outreach could be implemented to facilitate greater adoption rates of cleaner cars.


For questions regarding research reports, contact: Heather Choi at (916) 322-3893

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