Pro's Choice Beauty Care, Inc. Case Settles for $475,000

This page last reviewed July 12, 2010

On March 16, 2010, a Final Judgment and Permanent Injunction was issued by the Stanislaus County Superior Court in People of the State of California v. Pro’s Choice Beauty Care.  The litigation involved violations of the California Consumer Products regulations with 15 separate Notices of Violation issued to 7 defendants involving diverted non-complying hair care products.  Pro’s Choice obtains hair care products that were manufactured for sale in hair salons and resells the products to “mass market” retailers including Rite Aid, Ralphs, Long’s, Walgreens, K-Mart, and Target, all of whom were defendants in this action.  The defendants paid a total of $1,250,000 in penalties, attorney’s fees and costs to resolve this case.  ARB received $475,000 as part of the civil penalties and will be monitoring sales of hair care products by the defendants to ensure compliance with the terms of the Permanent Injunction.