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Increase incentives and regulations regarding businesses recycling
waste.  Make it easier for them to do so and increase requirements
for them to do so. A very successful action in other areas has been
to charge more for waste going to landfill than for recycled waste.

Make producers responsible for end of life cycle disposal of
products, particularly toxic products.
Provide incentives for recycled products, like paper, and remove
subsidies that encourage waste, like subsidies to oil and logging
companies.
Compost green waste, do not use it for fuel. It is much more
valuable from a sustainability viewpoint as compost. Require that
businesses and individuals compost green waste or put it in bins
where it will be composted by the city. 
Zero waste marketing campaigns should be done state wide - that
needs to be the target, with no compromises.