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Comment 1 for Volkswagen Settlement - California ZEV Investments (vw-zevinvest-ws) - 1st Workshop.
First Name: Darryl
Last Name: Mori
Email Address: darryl.mori@artcenter.edu
Affiliation: ArtCenter College of Design
Subject: CA colleges and universities can help with this effort
Comment:
ArtCenter College of Design (www.artcenter.edu) is pleased that the State of California is taking thoughtful steps to mitigate the environmental effects ostensibly caused by Volkswagen's use of illegal emissions-related devices in some of its vehicles. As both a California-based nonprofit organization and an institution of higher education, ArtCenter urges Volkswagen and the State of California to maximize this occasion as a timely opportunity to educate the public. We are excited by the idea of multifaceted public awareness campaigns about ZEVs. There is a great potential role for the academic sector to advise and strengthen the effectiveness of these campaigns. California has an unusually strong, relevant pool of expertise in its colleges and universities. ArtCenter, as just one example, has more than 80 years of experience in teaching advertising, and it is also regarded as one of the top colleges in world for automotive design and graphic design. Conceiving multimodal campaigns and vehicle-related experiences is a core institutional strength. California's colleges and universities are educating future industry leaders. Inviting students and faculty to be part of the solution could be an excellent way to inform the next generation.
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Date and Time Comment Was Submitted: 2016-12-01 14:49:48
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