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Comment 1 for Volkswagen Settlement - California ZEV Investments (vw-zevinvest-ws) - 1st Workshop.


First Name: Darryl
Last Name: Mori
Email Address: darryl.mori@artcenter.edu
Affiliation: ArtCenter College of Design

Subject: CA colleges and universities can help with this effort
Comment:
ArtCenter College of Design (www.artcenter.edu) is pleased that the
State of California is taking thoughtful steps to mitigate the
environmental effects ostensibly caused by Volkswagen's use of
illegal emissions-related devices in some of its vehicles. 

As both a California-based nonprofit organization and an
institution of higher education, ArtCenter urges Volkswagen and the
State of California to maximize this occasion as a timely
opportunity to educate the public. 

We are excited by the idea of multifaceted public awareness
campaigns about ZEVs. There is a great potential role for the
academic sector to advise and strengthen the effectiveness of these
campaigns. California has an unusually strong, relevant pool of
expertise in its colleges and universities. ArtCenter, as just one
example, has more than 80 years of experience in teaching
advertising, and it is also regarded as one of the top colleges in
world for automotive design and graphic design. Conceiving
multimodal campaigns and vehicle-related experiences is a core
institutional strength.

California's colleges and universities are educating future
industry leaders. Inviting students and faculty to be part of the
solution could be an excellent way to inform the next generation.

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Date and Time Comment Was Submitted: 2016-12-01 14:49:48



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