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Comment 59 for Volkswagen Settlement – California ZEV Investment Plan (vwzevinvestplan-ws) - 1st Workshop.


First Name: Chris
Last Name: Langdon
Email Address: chris.langdon@cgu.edu
Affiliation: Drucker School of Management

Subject: Key to creating ZEV success: Creating Customer Success - Education
Comment:
We want to thank you for the California ZEV Investment Plan and for
giving us an opportunity to comment.

Our Drucker School has submitted a proposal to Volkswagen that is
directly aligned with what you’re considering with the ZEV
Investment Plan.

However, we are concerned that something may be overlooked as your
initiative is being developed. What we are concerned about can be
summed up in just one word: Customer.

We would recommended that any ZEV infrastructure investments be
complemented with a customer analytics-based approach that will
ensure that infrastructure will actually be used.

Please see attached document for our full comment.

Thank you,
Chris Langdon
The Drucker-Ito School of Management at Claremont Graduate
University

Attachment: www.arb.ca.gov/lists/com-attach/63-vwzevinvestplan-ws-B2MGcgdzV2dRPAVg.pdf

Original File Name: DruckerSchool_CommentsWritten_17-04-10.pdf

Date and Time Comment Was Submitted: 2017-04-10 13:16:23



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