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newsrel -- Ten cities vie to be crowned “Coolest California City”

Posted: 04 Apr 2014 15:36:19
Please consider the following news release from the California
Air Resources Board: http://bit.ly/Ptqede


News Release 14-28

April 4, 2014

Melanie Turner
(916) 322-2990

Ten cities vie to be crowned “Coolest California City”

CoolCalifornia City Challenge is on; cities compete to cut carbon

The community-based CoolCalifornia City Challenge, a competition
among cities to cut carbon emissions, kicked off this week with
10 participating cities.

Cities will now work to encourage residents to take small,
voluntary steps that can lead to big carbon reductions. Last
year’s inaugural Air Resources Board-generated competition
enrolled close to 3,000 individuals in eight cities.

Cities competing in the 2014 City Challenge, which runs through
Aug. 31, are Arcata, Burlingame, Chula Vista, Claremont, Corona,
Mission Viejo, Long Beach, Lynwood, Rancho Cucamonga and

The CoolCalifornia City Challenge was created to encourage
voluntary carbon footprint reductions throughout the state and to
keep track of household greenhouse gas emissions reductions from
city to city. The program is designed to integrate with cities’
existing sustainability initiatives and support their greenhouse
gas reduction goals. Cities connect with their citizens about the
best ways to cut their carbon footprint through simple tasks,
such as riding a bicycle instead of driving or hanging clothes on
a laundry line instead of powering up the dryer.

Participants log their actions to reduce greenhouse gases onto an
online carbon calculator which determines how much carbon is
being cut in each municipality. The winner will be named the
“Coolest California City” at an awards ceremony in October. 

Cities in the challenge will receive prize money based on how
many people they sign up and how many points they earn at the end
of the contest. Initially, $50,000 will be distributed among
cities based on the percentage of households signed up by May

For more information about the City Challenge, go to
http://coolclimate.berkeley.edu/challenge or email

California is in a drought emergency.
Visit www.SaveOurH2O.org for water conservation tips.

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