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newsrel -- New online tool reveals information about California electric vehicle market

Posted: 13 Jun 2014 10:56:42
Please consider the following news release from the California
Air Resources Board: http://bit.ly/1joYHC3



News Release 14-53

June 13, 2014

Melanie Turner
(916) 322-2990

New online tool reveals information about California electric
vehicle market 

ARB and the California Center for Sustainable Energy provide
insight into who buys electric vehicles, and why 

SACRAMENTO – A new online tool offers the general public,
researchers, policymakers and stakeholders the opportunity to
learn about who is buying plug-in electric vehicles (PEVs) in
California, and why. The online dashboard offers multiple
approaches to analyzing the data provided by a survey of those
who received rebates for purchasing PEVs. 

The information — including income levels, geographic
distribution and reasons for purchasing these ultra-clean cars —
provides valuable insights into the highly successful state
rebate program that has propelled California into the forefront
of the national zero-emission car market.  

The Clean Vehicle Rebate Project, which provides incentive funds
that help consumers buy zero-emission battery electric and
plug-in hybrid vehicles, is a major factor in driving that market
demand. Over two-thirds of respondents indicated that the State’s
rebate was very or extremely important in enabling their
clean-vehicle purchase. Sales of plug-in electric vehicles in
California tripled in 2013 compared to the previous year.

As a result, California now leads the nation in putting the
cleanest cars on the road. Currently, more than 40 percent of the
cleanest vehicles in the world are on the roads in California,
even though the state constitutes about 10 percent of the
national market for cars. 

Between March 2010 when the rebate program began and March 2014,
the most recent month for which data was available, roughly
191,000 PEVs were sold in the U.S., with more than 83,000 of
those in California. A clear majority — roughly 70 percent of
California PEV drivers —have taken advantage of the Clean Vehicle
Rebate Project (CVRP).  

Current survey results were collected beginning in October 2013
and cover California PEV drivers who purchased or leased their
vehicles after August 2012. The survey pool consists of CVRP
rebate recipients for PEVs, which include both battery-electric
vehicles that run exclusively on battery power and plug-in hybrid
electric vehicles that combine a gas-powered engine with an
electric motor. As fuel cell vehicles become commercially
available, they also will be included in the surveys and
dashboard. Results will be updated on a bi-weekly basis as new
survey responses are received.

The new online tool — known as the ‘dashboard’ — is available at
www.energycenter.org/evsurvey and provides easy interactive
access to the survey results including the ability to tailor
queries by filtering the data in multiple ways, such as by
manufacturer, geography or vehicle technology. Responses to the
survey include:

•	Primary motivations for vehicle purchase or lease, filtered by
vehicle type, manufacturer and location;
•	Driver demographic characteristics including age, gender,
income, housing type and education;
•	Awareness and adoption of special PEV time-of-use electricity
utility rates; 
•	Experience at the dealership, including the availability and
importance of services provided by dealers; and
•	Relative importance of various information avenues while
shopping for a vehicle.

The tool now offers real-time insight and analysis into what
drives consumers to purchase or lease plug-in electric vehicles,
and will provide policy guidance to ensure that California
continues to expand the zero-emission vehicle market to meet the
state’s air quality and climate goals.

The California Center for Sustainable Energy (CCSE), which
administers the CVRP and the survey for the ARB, has issued more
than $130 million for more than 60,000 rebates since the rebate
program began. Currently CCSE is processing more than 3,000
rebates per month.  

CCSE will be hosting a free, live demonstration of the EV Driver
Survey Dashboard on Wednesday, July 16. Please register for the
webinar here:

Previous survey reports and accompanying infographics are
available online at CCSE’s website at

CCSE also offers an online map depicting region-specific PEV
adoption rates based on the number of rebates issued by ZIP code
and type of PEV purchased. The map is available at

California is part of an eight-state alliance to put 3.3 million
ZEVs on the road by 2025. To date, manufacturers have rolled out
more than two dozen ZEV models, developing a solid foothold in
the automobile market. 

California is in a drought emergency.
Visit www.SaveOurH2O.org for water conservation tips.

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