Research Projects

Project at a Glance

Project Status: active

Title: Examining Factors that Influence ZEV Sales in California

Principal Investigator / Author(s): DeShazo, JR

Contractor: UC Los Angeles

Contract Number: 13-303

Research Program Area: Climate Change, Economic Analysis

Topic Areas: Behavioral Change, Impacts, Sustainable Communities

Research Summary:

Consumer response to near- or pure zero-emission vehicle (ZEV) offerings and incentives in the future as the market continues to evolve and expand will be important to understand for achieving long-term climate and air quality goals. The objective of this research is to understand the emerging ZEV market in California by merging monthly ZEV registration data with census tract-level data and using econometric methods to correlate spatial and temporal factors with vehicle sales. This research would complement existing efforts by providing a more holistic perspective of the entire consumer base and also allow for more explicit evaluation of trends in the market relative to policy and market factors. The results of this study will be used to describe the current ZEV market and to refine future estimates of ZEV market potential in California for expected compliance with the Advanced Clean Cars program.


For questions regarding this research project, including available data and progress status, contact: Heather Choi at (916) 322-3893

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